There is a great book called the Psychology of Persuasion by Robert B. Caldini. Caldini is a scientist who falls for sales tricks every time, and finally decides to let his team of students find out why. He finds seven weapons of influence:
- reciprocation
- commitment
- consistency
- social proof
- Liking
- Authority
- Scarcity
As children are off-limits as guinea-pigs, I'll try the methods on my partner and post the results!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment